On October 11, 2025, the first-ever health insurance campaign, challenge, and rally concluded in Benue State, drawing significant participation and attention. Organized by EVOLVE Africa, in collaboration with the Benue State University Teaching Hospital (BSUTH), the event marked a milestone in promoting health awareness and insurance uptake.
The 20-day initiative, which ran from September 20 to October 11, featured a diverse range of activities. A key component was an online health awareness series, educating the public on conditions such as hypertension, diabetes, tuberculosis, obesity, depression, anxiety, and physiological states like pregnancy. Participants were also encouraged to share personal stories, including their best doctor encounters, worst health experiences, and how health insurance could have made a difference.
A major highlight was a 4-day health insurance sensitization led by officials from the National Health Insurance Authority (NHIA) at the General Outpatient Department (GOPD) of BSUTH, Makurdi. The campaign culminated in a rally from the teaching hospital to Wurukum Market, where organizers engaged diverse groups and directly promoted the benefits of health insurance to the public.
The event, supported by BSUTH, fostered a collaborative spirit and left a lasting impact on both participants and the community. Organizers described it as a “truly beautiful and impactful experience,” emphasizing the importance of accessible healthcare.
