A Benue-based social media user, Tyom Alexan, has criticised a group of self-acclaimed content creators for what he described as an embarrassing public display of praise for the SUBEB Chairman and Governor Hyacinth Alia in exchange for food.
In a Facebook post, Alexan said he watched a video of Mbolo and other content creators dancing with plates of food while repeatedly making sarcastic remarks such as “Er Alia a nyôr government je ka chan tseer se lu yan ye,” which he interpreted as mocking those who believe the government is underperforming. He found the entire scene both amusing and embarrassing.
Alexan expressed concern that many Benue content creators struggle to grow beyond this level. He noted that in other states, creators with far fewer followers routinely raise millions of naira within hours to support genuine causes or help people in need, demonstrating a better understanding of the value and influence of their platforms.
He described it as unfortunate to see someone with a sizeable audience reduce himself to singing praises over a plate of food, and even more disappointing to observe a long queue of other Facebook content creators eagerly following the same path. According to him, once some people gain around 20,000 followers, they conclude that the best way to remain relevant is to align with a political camp and spend their time attacking opponents in exchange for recognition or favour.
Alexan argued that many of these creators show little interest in personal growth. Some never had the opportunity for formal education, while others who obtained certificates make no effort to continue learning or develop their skills. Instead of using their influence to build businesses, create meaningful content, inspire young people or make a positive impact, they choose political insults and propaganda as their career.
He concluded that social media influence is a powerful asset when used wisely, capable of opening doors, creating wealth and transforming lives, but that many people fail to recognise that potential.
